Ubud (Balinese: ᬉᬩᬸᬤ᭄) is a town in the Gianyar Regency of Bali, Indonesia. Ubud has no status, that is part of the eponymous Ubud District of Gianyar. Promoted as an arts and culture centre, Ubud has developed a large tourism industry. It forms a northern part of the Greater Denpasar metropolitan area (known as Sarbagita).
Ubud is an administrative district (kecamatan) with a population of 74,800 (as of the 2020 Census) in an area of 42.38 km2. The central area of Ubud desa (village) has a population of 11,971 and an area of 6.76 km2, and receives more than three million foreign tourists each year. The area surrounding the town is made up of farms, rice paddies, agroforestry plantations, and tourist accommodations. As of 2018, more tourists visited Ubud than Denpasar to the south.
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