Swarovski Kristallwelten (Crystal Worlds) is an experience attraction created by André Heller for the crystal glass manufacturer Swarovski, consisting of a park, art museum, retail area, and restaurant. It opened in 1995 and is located in the Austrian Tyrol, in the town of Wattens, Innsbruck-Land District, where the company was founded and still has its headquarters today. Kristallwelten, together with the Swarovski Kristallwelten Store in Innsbruck and Vienna, form D. Swarovski Tourism Services GmbH.
The Swarovski company was founded by Daniel Swarovski in 1895. One century later, multimedia artist Andre Heller was commissioned to design the museum with 14 chambers of wonder in the form of a giant to celebrate the 100th anniversary of D. Swarovski KG. After the initial opening in 1995, further expansion and renovation projects followed in 1998, 2003, and 2007.Expansion in 2014/15
In October 2014, the renovation and expansion of Swarovski Kristallwelten began, at a cost of around 34 million euros, to celebrate the 120th anniversary of the Swarovski company, and the 20th anniversary of Swarovski Kristallwelten itself. It reopened on April 30, 2015. The overall area of the attraction was extended from 3.5 hectares to 7.5 hectares. New features added to the garden during this expansion included the "Crystal Cloud" made up of 800,000 crystals, a playtower, and the restaurant, Daniels Kristallwelten.